…you must be suffering from CONTINUOUS PARTIAL ATTENTION .

I came across this term a few weekends back, when i was skimming the colorful (the reason i read it :win Economic Times - Corporate Dossier.

This term was coined by a former executive of Microsoft, Ms. Linda Stone and refers to the behaviour many have adapted to cope with an increasing amount of information (now you know the reason for the title for this post ) and ever-growing number of tasks generated by increasing technology use.

With continuous partial attention we keep the top level item in focus and scan the periphery in case something more important emerges. Continuous partial attention is motivated by a desire not to miss opportunities. We want to ensure our place as a live node on the network, we feel alive when we’re connected. To be busy and to be connected is to be alive.

We’ve been working to maximize opportunities and contacts in our life. So much social networking, so little time. Speed, agility, and connectivity at top of mind. Marketers humming that tune for two decades now.

Now we’re over-stimulated, over-wound, unfulfilled.

People who fall in this high-risk category are :

CEO’s, CFO’s , Analysts , you and me and ofcourse people who keep switching between television soaps which means your family and my family

Now that i have got the fear factor into your psyche, you will be asking for more , so voila follow the link