Theodore Levitt had once said “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

A powerful statement that underlines the importance of paying attention to the ‘utility value’ of a product. Everyone in the business of running a business need to have this quote stuck on the mirror they see daily. This would help to focus on their customers.

No one could have said it better than Mahatma Gandhi, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.“. You can find this quote framed here in the pages of AdventNet.

And here we have Seth Godin asking us to make evangelist out of our customers.

Now we know who calls the shots!