Google blacklists BMW.de
Monday, February 6th, 2006Google has blacklisted the German website of BMW (bmw.de) on accounts of using doorway pages to increase traffic for the keyword gebrauchtwagen or “used cars”. The site used text-heavy pages liberally sprinkled with key words to attract the attention of Google’s indexing system. However, once a user clicked on the link displayed in Google’s results window, they were redirected to a regular BMW Germany page, which contained far fewer of the key words. The website’s page rank is reset to zero.
