Zoho CRM User Experience & Interaction Design Blog

ViewSonic is one of the few professional display manufacturers, excellent in terms of quality and reliability. Just when my relative asked me to help him buy a ViewSonic monitor, I tried to get in touch with a authorised dealer.

Sadly, ViewSonic is not that popular in Chennai. Its presence is over-shadowed by korean giants LG and Samsung. So there are few dealers selling the ViewSonic CRT and LCD here. I started off with ViewSonic’s website, browsed the indian subdomain and reached the Contact us. I found that Redington is the dealer for south India. Luckily they are based on Chennai. So I dialled their corporate office. Spoke to someone, who forwarded my call to Mr.Sethumathavan. Mr. Sethumathavan then gave me a number handled by Mr. Balaji. Balaji listened to my queries and finally told me that there are two dealers in Richie street, one Computer Planet and two, Supreme computers. He noted my mobile number and told me that one of the dealers will get in touch with me.

After an hour, a guy from Computer Planet called me and confirmed my requirements and said, they dont have stock right at the moment. So they will deliver the monitor next morning. Finally somehow they arranged for a monitor, but unfortunately it turned out to be black colored one. So again they said they will call me back. I am still waiting for their call.

In this world of instant contacts, it is so pathetic for a reputed brand like ViewSonic to have a weak dealer network. Poor inventory, failing to meet customer requirements, un-availability of a proper point-of-contact… everything leads to brand failure.

Hope ViewSonic strengthen soon.. or else, they will eventually lose their customers’s loyalty.

This entry was posted on Monday, September 4th, 2006 at 3:10 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.