Archive for April, 2008

Before and After Magazine - Designers Delight

Tuesday, April 29th, 2008

One of my esteemed online design resource site is Before and After Magazine. I have been many of their design publications and each PDF is worth preserving. A simple and easy-to-understand approach helps one to understand the topic and pickup the same. Once I tried to subscribe to their site, but due to some network error, it didnt go through. But now, I am thinking of trying again.

Before and After Magazine - Designers Delight

- Rajesh Sundaram

Zoho CRM - Enterprise Edition announced!

Wednesday, April 16th, 2008

Today is the official announcement day for Zoho CRM - Enterprise Edition.With this, Zoho CRM now offers 3 flavors to cater your requirements. The Free/Personal Edition, The Professional Edition and The Enterprise Edition.

The major difference between the professional Edition and Enterprise edition is the enhanced security and roles management. Zoho CRM Enteprise Edition also features Auto-Responders. For complete comparison click here.

- Rajesh Sundaram

Zoho Mobile Wallpaper

Wednesday, April 16th, 2008

Here is a comic-style inspired wallpaper for Mobile phones that uses 240×320 pixel resolution screens.

Zoho Mobile - Comic style wallpaper

To download directly to your GPRS enabled mobile phone :
http://tinyurl.com/3lkzx2
- Rajesh Sundaram

Seventymm.com DVD Movie Rental service in Chennai - Outrageously Costly!

Thursday, April 3rd, 2008

When sipping the Fresh and Honest coffee, I received a call from guys called seventymm.com. It is a DVD Movie rental service which offers free pickup and free delivery to all their members. When asked about the membership fee they said that they are launching just now.. and for time being, they dont collect joining charges. seventymm.com’s marketing guy told that they are offering a 6 month subscription at 5 months price, which means I get a one month subscription free. Sounded well and good.. and from what we discussed, I found the following details

1. seventymm.com Offers 6 months membership @ Rs.995 (a 5 months price). Normally it would cost Rs.200 per month.
2. 4 Movies per month free (Rs.50/movie) which is actually 24 movies for 6 months
3. seventymm.com carries a large collection of Original DVDs in all major languages including World Cinemas

Actually this sounds outrageously expensive. Rs.50 for one movie?? My neighborhood library lends DVDs for Rs.20 per day which includes free delivery and pickup. And they lend very good quality movies.. all languages and select world cinemas. I would normally choose my neighborhood library over seventymm.com. When I told the same to seventymm.com’s senior marketing guy, he immediately increased the offer by giving me 6 movies per month instead of 4 movies. Provided, I refer some of my friends to them… something like a referral scheme. I told them that I will evaluate and get back to them if I find it really worth.

Anyhow, there are certain things that new startups should understand. In today’s competitive world, one cannot sustain or gain market share unless otherwise they offer something more or offer something better than the present competition. Why would someone pay Rs.50 for renting a DVD movie when there are libraries that lends DVDs for Rs.20? seventymm.com should change their focus or business method to survive. Otherwise they will vapor soon.

- Rajesh Sundaram