Seventymm.com DVD Movie Rental service in Chennai - Outrageously Costly!
When sipping the Fresh and Honest coffee, I received a call from guys called seventymm.com. It is a DVD Movie rental service which offers free pickup and free delivery to all their members. When asked about the membership fee they said that they are launching just now.. and for time being, they dont collect joining charges. seventymm.com’s marketing guy told that they are offering a 6 month subscription at 5 months price, which means I get a one month subscription free. Sounded well and good.. and from what we discussed, I found the following details
1. seventymm.com Offers 6 months membership @ Rs.995 (a 5 months price). Normally it would cost Rs.200 per month.
2. 4 Movies per month free (Rs.50/movie) which is actually 24 movies for 6 months
3. seventymm.com carries a large collection of Original DVDs in all major languages including World Cinemas
Actually this sounds outrageously expensive. Rs.50 for one movie?? My neighborhood library lends DVDs for Rs.20 per day which includes free delivery and pickup. And they lend very good quality movies.. all languages and select world cinemas. I would normally choose my neighborhood library over seventymm.com. When I told the same to seventymm.com’s senior marketing guy, he immediately increased the offer by giving me 6 movies per month instead of 4 movies. Provided, I refer some of my friends to them… something like a referral scheme. I told them that I will evaluate and get back to them if I find it really worth.
Anyhow, there are certain things that new startups should understand. In today’s competitive world, one cannot sustain or gain market share unless otherwise they offer something more or offer something better than the present competition. Why would someone pay Rs.50 for renting a DVD movie when there are libraries that lends DVDs for Rs.20? seventymm.com should change their focus or business method to survive. Otherwise they will vapor soon.
- Rajesh Sundaram