Concepts, Cartoons and Images
I see a very good relation/use between concepts cartoons and images. This is the case in general incuding the technology industry. I think cartoons are kind of taken as informal media of communication. Images are often used by companies to communicate the concept (compared to cartoons). In most cases, you wont find the right image that conveys your concept.
Companies are more formal in their communication. Lets take a simple example. Let us say that a company is trying to prove value of its product offering compared to in-house development of its customer. The general way they try to prove this is by providing more formal documents on the value adds they provide etc.
I hardly have seen any of these value adds conveyed in the form of images or cartoons. I beleive it should be done in this informal internet world. I think people will appreciate the message that is conveyed and not the way it is conveyed through.
Attached is a sample cartoon I created on how to convey a value add of a product compared to customer’s in house development.
A cartoon or an image can convey the story in a more powerful way compared to multiple lines of text which often goes unread.
Even in case of presentations, obviously, the presenter has something to say in each and every slide. In this case, I think there should be an image/cartoon that sums up the concet/message that the presenter is trying to convey. I think this will convey better message than just using text.But I agree, not all presenters are cartoonists. So they tend to use images which is fine as long as the message/concept is conveyed.
Raju
Writing this on a rainy Virginia sunday afternoon trying to build a presentation and include some images/cartoons to it